We have changed a few aspects of our music video from the initial proposal to the final outcome. These changes may be due to the group changing their mind or something that we wanted in our music video being unachievable.
The first change is that we first decided to have the whole video in black & white. However this quickly changed as in our music video we have included flash backs and it would be hard to differentiate between the present and the flash back leading us to abolish the idea. We could have achieved this by not having flashbacks but these were vital in the narrative of the music video so it was important that we kept them in.
Our green screen idea also changed from our initial proposal. Our initial idea was that we were going to play a clip that we had created ourselves, stop it, then have the actor singing in front. As the production of the music video went on we did not feel that it would be necessary or appropriate to include this in our music video so we changed the idea. Many ideas within the group were put forward, this was a positive thing as it allowed the group to decide on the best idea and really showed the groups enthusiasm towards the video. Our chosen green screen was that we downloaded a video of a clock. We then sped this clock up and placed michal on the face. This was done to show time passing so the audinces knows that the end of the video takes place several days after the main content of the music video.
Another important aspect of the music video that changed from the initial proposal to the final product is the amount of the song that we cut. We were definitely going to cut the last 2 minutes of the song but as the project advanced we also decided to cut a section of the song within the model. This was sue to the lip syncing of that particular bit being too hard to film which lead to us scrapping it. Instead we now have the instrumental of the song playing and will we include some visuals to go with it.
Location was a big change in our music video. At first we were unsure of where we were going to the film the majority of the music video but we finally decided on an estate near barking. Aswell as this we also had to decide on where we were going to film the flashbacks. Acquiring a suitable house proved difficult and after much searching we finally found one. However this location then proved to be unavailable to us leading us to find somewhere else to film the flashbacks of the music video. We eventually found somewhere but it was completely different than the original location causing us to make some changes to the narrative of the music video.
An imperative change came towards the end of the project. We noticed that our chosen song had a number of profane words. Because we want our video to be of an industry standard and not alienate the younger audience we thought it would be best to sensor these words out. We searched for all the swears and rude language and reversed it so the words could not be identified when listened to. We got this inspiration from videos on MTV as they normally sensor their words often by reversing it. Now our video will be suitable for a wider range of people to listen to not just adults.
On completion of the music video we noticed that our last scene eded a bit too suddenly so we thought of a way to supplement this. We eventually came to the idea of having a quote from Kanye West himself as many videos at industry standard do today. We searched for suitable quotes by Kanye West on the internet and eventually found one that would fit perfectly with our song. Below is a screen shot of how it appeared on our music video.
An imperative change came towards the end of the project. We noticed that our chosen song had a number of profane words. Because we want our video to be of an industry standard and not alienate the younger audience we thought it would be best to sensor these words out. We searched for all the swears and rude language and reversed it so the words could not be identified when listened to. We got this inspiration from videos on MTV as they normally sensor their words often by reversing it. Now our video will be suitable for a wider range of people to listen to not just adults.
On completion of the music video we noticed that our last scene eded a bit too suddenly so we thought of a way to supplement this. We eventually came to the idea of having a quote from Kanye West himself as many videos at industry standard do today. We searched for suitable quotes by Kanye West on the internet and eventually found one that would fit perfectly with our song. Below is a screen shot of how it appeared on our music video.
Aswell as changes we also added additional ideas to our music video. This included different camera shots and the inclusion of more motifs. A significant motif which we decided to add was intertextuality. This was because we felt that not many artists include this in their music video so to stand out we decided to add this. Many ideas of how we could include this were put forward, including the artist watching himself in the cinema and the girl watching the artist on the TV. We eventually decided to go through with the idea of the girl watching the artist on the television as we believed this connected more with the narrative we were trying to tell. Furthermore we also drastically changed the ending of the music video. We instead left a bit of ambiguity at the end of the music video to get the audience thinking. However this ambiguity was then broken due to the very last scene of the male character coming back. Even though these changes and additions were made the overall concept of the music video has stayed the same and these changes have only enhanced our music video we believe.
-BYRAN FERROL-
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