-MICHAEL IKEJI-
-BYRAN FERROL-
Friday, 2 March 2012
Evaluation - Final Product Survey
Below is a screen shot of the survey we are gonna use to get feedabck on our finished project. This survey will help in our evaluation as to whether our music video achieved what we intended or what could have been done better in the music video. The questions chosen are ones that will give us a general view as to what people think of our music video. We've included questions asking what they liked, and what they didn't like so we can get an idea of exactly what we did right and what we could have done better. Also we added a question asking who the viewer thinks the perfect target audience for the video is. We intended the video for a specific target audience so if the repsonse we get is the same as what the group had in mind then the music video was a success. Near the beginning of the project we decided that the narative would be a very importanat aspect of the music video, this lead us to ask whether the viewer understood the narrative. If the viewer did not then the music video has no purpose as the sole puprose is to convey a message through the narrative. It is importnant fr us to know whether the view understood the music video so then we can look back and see why they might not have undersood it. A question on location was also added. The location of the music video plays a big part in the interpretation and the way the song is conveyed. If the location does not correctly correspond with the music genre then we have made a fatal error and is something that we will need to pick up on in our evaluation. The last question just asks the view to rate the music on a scale of 1-10 so we get a general overview of whether they loked our music video or not. Asking questions is all well and good when evaluating but music videos are to be enjoyed so we must ask our viewers how good they thought it was.
Results & Analysis
A number of people completed the survey as we had shared it through facebook and also placed it in the description of the YouTube video. The answers we got were very varied but we still believe that we achieved what we wanted right from the beginning.
Question 1 asked about the chosen song choice. The options given were Very Bad, Bad, Average, Good and Very Good
Results & Analysis
A number of people completed the survey as we had shared it through facebook and also placed it in the description of the YouTube video. The answers we got were very varied but we still believe that we achieved what we wanted right from the beginning.
Question 1 asked about the chosen song choice. The options given were Very Bad, Bad, Average, Good and Very Good
-BYRAN FERROL-
Thursday, 1 March 2012
Wednesday, 29 February 2012
Wednesday, 22 February 2012
Saturday, 18 February 2012
Evaluation - How does our project challenge real media texts?
Our music video does challenge most music videos of the same genre as normally with in RnB music videos a narrative is not normally displayed. Within an RnB music video we normally see ritual celebration and the objectification of women but we have not included that in our music videos therefore we are challenging real media texts. Our video takes a more sombre tone and to a certain extent a depressing feeling as it corresponds with the song. Also I believe our video challenges other music videos as it is of a longer length. Normally RnB videos are of a short length mainly due to their non-narrative content but ours is around 5 minutes long meaning it is of a significant increased length compared to other RnB music videos. Moreover we had a significantly lower budget than normal RnB music videos meaning we had to make do with the supplies we had. Because of the lower budget sets and props were not as elaborate as normal music video and we were not able to achieve effects that required specialist software. However overall I think our music video is similar to a lot of RnB music videos already produced as we mostly tried to keep with the aspects of generic music videos.
-BYRAN FERROL-
Friday, 17 February 2012
Construction - Day 9 of Editing
The 9th day of editing proved to be the last. The last clips that were filmed were of the couple in their home and their relationship problems. Most of he clips were made black & white to emphasise the fact that its a flash backs. A section of the song that was cut was filled with a montage of the couple arguing. The additive dissolve effect was used to create fragmentation within the scene emphasising the chaotic undertone.
This editing day also saw us add in intertextuality. We filmed the female lead watching a television. We were then gonna overlay a clip of the male lead singing and place it on top of the screen so it looks like the female is actually watching him on the screen. However while we filmed this the camera moved slightly which means the whole illusion would be compromised. To overcome this we instead used a still image so there was no chance of the camera moving. We then placed the desired clips on the screen to achieve the effect. It took a bit of time to overlay the clips to make sure it loked like it was actually appearing on the screen. The finished outcome was very clean and professional and it was hard to tell that it was a still image with the clip placed on top of it.
After this the music video was then finished and ready to be exported. We exported it as an flv so it was in a suitable format to be placed on Youtube.
This editing day also saw us add in intertextuality. We filmed the female lead watching a television. We were then gonna overlay a clip of the male lead singing and place it on top of the screen so it looks like the female is actually watching him on the screen. However while we filmed this the camera moved slightly which means the whole illusion would be compromised. To overcome this we instead used a still image so there was no chance of the camera moving. We then placed the desired clips on the screen to achieve the effect. It took a bit of time to overlay the clips to make sure it loked like it was actually appearing on the screen. The finished outcome was very clean and professional and it was hard to tell that it was a still image with the clip placed on top of it.
After this the music video was then finished and ready to be exported. We exported it as an flv so it was in a suitable format to be placed on Youtube.
-BYRAN FERROL-
Construction - Day 8 of Editing
The 8th day of editing started with the new green screen idea being produced. Our new idea was to place Michael on the face of a clock and speed up the clock to show time passing. This was successfully achieved on after effects. A video of a clock face was downloaded then sped up usind Adobe Premiere. It was then imported into After Effects. The footage of Michael was also imported. However the green had to be color keyed out. This was a lengthy process as there were shadows on the green screen meaning there were different tones of green on the green screen. The different shades of green then had to be selected individually until all the green had gone. Once this was done Michael was then placed on the clock and the effect of the clock actually being in the backgorund was created.
Problems arose when the clip was ready to be exported. Many of the files we exported the clip as made the clip appear blurry when imported onto Adobe Premiere. We repeated the exporting process 4 times until we eventually found a high quality format that was suitable to use for our music video.
When the green screen was imported into Adobe Premiere we then made it black and white, an effect that we had used previously in our music video. We placed the clip right before the very end scene to indicated that time had passed before the end scene took place.
As well as this another part of the music video was changed due to the groups weariness towards it. After much analysis we did not like the "supposed" death scene where the clip stopped on Michael's face. We then changed this to mysself appearing afterward where Michael had previously been. A cross dissolve was used so my body dissolved into the scene then dissolved out. The finished effect was favourable among the group.
After this day of editing there was not much left to edit of the film. The only bits that were missing were scenes of the couple.
Problems arose when the clip was ready to be exported. Many of the files we exported the clip as made the clip appear blurry when imported onto Adobe Premiere. We repeated the exporting process 4 times until we eventually found a high quality format that was suitable to use for our music video.
When the green screen was imported into Adobe Premiere we then made it black and white, an effect that we had used previously in our music video. We placed the clip right before the very end scene to indicated that time had passed before the end scene took place.
As well as this another part of the music video was changed due to the groups weariness towards it. After much analysis we did not like the "supposed" death scene where the clip stopped on Michael's face. We then changed this to mysself appearing afterward where Michael had previously been. A cross dissolve was used so my body dissolved into the scene then dissolved out. The finished effect was favourable among the group.
After this day of editing there was not much left to edit of the film. The only bits that were missing were scenes of the couple.
-BYRAN FERROL-
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