Saturday, 18 February 2012

Evaluation - How does our project challenge real media texts?



Our music video does challenge most music videos of the same genre as normally with in RnB music videos a narrative is not normally displayed. Within an RnB music video we normally see ritual celebration and the objectification of women but we have not included that in our music videos therefore we are challenging real media texts. Our video takes a more sombre tone and to a certain extent a depressing feeling as it corresponds with the song. Also I believe our video challenges other music videos as it is of a longer length. Normally RnB videos are of a short length mainly due to their non-narrative content but ours is around 5 minutes long meaning it is of a significant increased length compared to other RnB music videos. Moreover we had a significantly lower budget than normal RnB music videos meaning we had to make do with the supplies we had. Because of the lower budget sets and props were not as elaborate as normal music video and we were not able to achieve effects that required specialist software. However overall I think our music video is similar to a lot of RnB music videos already produced as we mostly tried to keep with the aspects of generic music videos.

-BYRAN FERROL-

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