Planning - Music Video Proposal

Proposal

We would like to create a music video for Kanye West’s song Blame Game featuring John Legend. Our target audience are teenagers and adults so in our video we will be addressing situations that this demographic can relate to and will be suitable for that age group.

The narrative of the story will be centred around a young couple that are having relationship problems. The girl of the relationship will be having an affair with another man and the music video will explore the demise of the couple’s relationship. The verses will be sung while the narrative is taking place but the chorus will cut away from the main narrative and be sung independently. We have also decided that whole video should be filmed in black and white to add to the depressing tone and slow tempo of the song. We will make use of visual effects by using a number of slow motion shots when violence may be taking place. 

This will add to the tension of the scene and make the viewer focus more on what is happening. The person singing the chorus will not be seen by the main singer but will appear in many of the same scenes The music video will also make use of green screen. We will do this by taking a clip from our video stopping it and having a section of the song being sung. This will make the character feel isolated from the world and will add to the idea that he can not be seen by the main singer.

The song in it’s entirety is 7mins 50secs so we will have to cut it down. We have decided to cut out the last bit as it is a phone call and is not needed to tell the narrative of our story. This section of the song also takes around 2mins so will help drastically in cutting the video down to 5mins.

Filming will mainly take place in Dagenham. We will film some scenes in a house that will act as the couple’s house. The rest of filming will mainly take place outside.

We will mainly address our target audience, as the two main characters will be adolescents. We will also address current scenarios that teenagers and adults encounter in today’s world such as drugs and violence. We will also represent different brands that are popular among teenagers today such as blackberry, Nike and Adidas. The song itself relates to the older audience as it is about relationship issues which a very common among teenagers and adults. The nature of this problems are affairs and violence which is also common today as many relationships end due to domestic violence and adultery.

-BYRAN FERROL-