Our first piece of research was looking into the history of music video. We looked at different eras of music and saw how the music video industry has become what it is today. The biggest change in music video we noticed was the amount of controversial themes that are used. Music videos have now started to play on contemporary taboos that in the 50s were never even touched on. These controversial themes include such themes as violence, drugs and homosexuality. We have decided to include controversial themes in our music vide mainly domestic violence. This helps greatly in telling the narrative of the video and also keeps to the conventions of modern day music video. Through this research we also learned that women are starting to have more of a role in music videos mainly due to their objectification. Women have now become a sex symbol in the music video usually seen exposing their bodies. Even though this is a convention of music videos we may not include this in ours, as we believe it does not help in telling the narrative for our music video.
Moreover another big change in music videos is the technology. Producers of music videos are now beginning to be more experimental with special effects and narrative technique. Technology that has made an impact on the music industry involves such techniques as black and white, fast/slow motion and animation. This leads to the music video being remembered by the viewer making them want to watch it again. Because this is want we want for our music video we will likely use a number of special effects to help make our video stand out. We are likely to use green screen to create a scene that may not be possible to film directly.
Moreover another big change in music videos is the technology. Producers of music videos are now beginning to be more experimental with special effects and narrative technique. Technology that has made an impact on the music industry involves such techniques as black and white, fast/slow motion and animation. This leads to the music video being remembered by the viewer making them want to watch it again. Because this is want we want for our music video we will likely use a number of special effects to help make our video stand out. We are likely to use green screen to create a scene that may not be possible to film directly.
Our research also included interviewing our target audience. We wrote up a set of questions and thought of follow up questions where they may have been needed. Through this research we learned that the target audience like a narrative story in a music video as it is easy to follow. This will lead us to tell a narrative in our music video. This will be a good decision for us as the song itself also tells a narrative. Another big discovery we made is that our target audience like to view music videos on Youtube. We will use this information by converting our video to a suitable format for us to load on Youtube.
Furthermore most of the people we interviewed liked R’n’B. This lead us to pick an R’n’B artist as we believe this will gain us the most amount of views. We asked our target audience who their favourite artist at this moment in time was. The feedback we received didn't follow a certain trend as the answers were very varied due to preference.
The last piece of research we conducted was our demographic research. We looked into research of our chosen artist which is Kanye West. Kanye west has sold over 15 million albums worldwide. This is good for us as a group because it means that the music video will want to be viewed by a wide range of people. We also learnt that most of Kanye West's fans are male so in our music video we will target this genre specifically by including themes that males like to see so maybe violence or the objectification of women. On the other hand we may still be able to target women as then we will be able to increase Kanye West's female fanbase. Kanye West himself is a very controversial person which can be see through the Taylor Swift incident and his high profile relationships. This will cause us to make our video slightly controversial to keep it in the nature of the artist.
The research we carried out plays a big role in the production of our music video so all these aspects need to be taken into account. We are striving to create music video that keeps to the conventions of R'n'B music but also stands out on it's own.
Furthermore most of the people we interviewed liked R’n’B. This lead us to pick an R’n’B artist as we believe this will gain us the most amount of views. We asked our target audience who their favourite artist at this moment in time was. The feedback we received didn't follow a certain trend as the answers were very varied due to preference.
The last piece of research we conducted was our demographic research. We looked into research of our chosen artist which is Kanye West. Kanye west has sold over 15 million albums worldwide. This is good for us as a group because it means that the music video will want to be viewed by a wide range of people. We also learnt that most of Kanye West's fans are male so in our music video we will target this genre specifically by including themes that males like to see so maybe violence or the objectification of women. On the other hand we may still be able to target women as then we will be able to increase Kanye West's female fanbase. Kanye West himself is a very controversial person which can be see through the Taylor Swift incident and his high profile relationships. This will cause us to make our video slightly controversial to keep it in the nature of the artist.
The research we carried out plays a big role in the production of our music video so all these aspects need to be taken into account. We are striving to create music video that keeps to the conventions of R'n'B music but also stands out on it's own.
-BYRAN FERROL-
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