Planning - How interview affects project

We recently interviewed a number of pupils asking them what aspects they like to see in a music video. There was various information we wanted to gather from the interviews and they included where our target mostly view music videos and what they feel about videos that tell a story (Video can be seen on previous post).

The interview affects our project because it gives us some ideas about how we can attract our video to our target audience that we may have not thought of before the interviews. For example if we did not interview members of our target audience, we would not have known that most of them view music videos through youtube and facebook and we will not have distributed our video through a social media website.

Also the interview will also affect our project by informing us what essentials we will need to make our project successful.

-MICHAEL IKEJI-

Planning - Justin Timberlake Cry Me A River Analysis

Planning - Like a Prayer Analysis

Like a prayer analysis

View more presentations from elitesmedia9000.

-BYRAN FERROL-

Planning - Common Motifs Of A Music Video

Common motifs of a music video

View more PowerPoint from elitesmedia9000

-Michael Ikeji-

Planning - Music Video Aspects

Music Video Aspects

  The main aim of a music video is to keep the viewer watching through the duration of the video,
which ultimately means they have to create an innovative piece of 'art' that would ensure they will be interested. To do this producers have come up with many concepts that would attract the attention of TV viewers.

  The only place where music videos are accessible is on TV, this is an advantage seeing as television is a free method of entertainment. Researchers have recorded that approximately 200,000,000+ people watch television in a single day and Psychologists state that it only takes 7-12 seconds for a viewer to make up their mind on whether they are entertained and change channel.


  The disadvantages of a music video is that on average songs are only 3-5 minutes long, so in comparison to other film media such as movies there's not enough time for the video to develop story-lines and characters. However, producers have avoided this is by using narratives to tell stories this is best shown in music videos such as "Eminem - Stan"(1) and especially in this era, music videos carry a lot of messages and concepts like in music videos such as "Black Eyed Peas - Where Is The Love"(2).
Although they are relatively short they do tend to cost a lot of money with the average budget of music video being around $500,000. The most expensive music video ever created was "Michael Jackson & Janet Jackson - Scream" which had a budget of $7million.


-MICHAEL IKEJI-




(1)http://youtu.be/aSLZFdqwh7E
(2)http://youtu.be/WpYeekQkAdc

Planning - What has been learnt by looking at the history of Music Videos?

By looking at the history of music video we have learnt how music videos have evolved since the 1920s. Firstly we have learnt that music videos have become more visually experimental with the use of graphics and special effects. In the early 20th century technology wasn't advanced as it is today so music videos generally followed the same format. As time passed and technology became more advanced artists were able to incorporate new styles into their music videos thus setting apart from other artists around at the same time. This occurred due to the competition between artists and the introduction to MTV as artists wanted their videos to be played. This can be seen with A-ha's Take on Me video which uses a sketch graphic for most of the video. Something that was rarely seen at the time. Because of this A-ha won awards for the video such as Most Experimental music video. This will affect our video because it causes us to think away from the generic conventions of a music video which is the artist lip syncing to their song. We will be forced to think of ideas that will make our video memorable and be something that people rarely see.
Moreover we have also learned that music videos have always been controversial. During the Soundies era we saw the rise of black stars which was controversial at the time because black people were seen as inferior to white people. Also around this time we saw the objectification of women in music videos. Women were showing skin and is something parents wouldn't want their children watching. Artists such has Queen brought forward the idea of challenging sexuality in their video I want to Break Free. During this era homosexuals were still frowned upon in some areas around the world. Towards the end of the 20th century controversial subjects were more towards drugs, violence and sex especially in the hip pop genre.  Being controversial means people want to watch the video so making the artist more known. This may affect our video as we may include controversial subjects such as violence as it makes the video more popular.

-BYRAN FERROL-

Research - Survey Monkey

A survey was created on Survey Monkey so we were able to get a general idea of what people like to see in music videos. This will help us in the creation of our music video as we will know what people like to see meaning we will be pleasing our target audience. The survey was put onto facebook as this is the perfect place to target our audience. This also means the survey is being distributed to a number of people.

Results

The first question that was asked was the individuals favourite music genre. Luckily enough for us the most popular answer was RnB which is the genre which we chose. This means that a large amount of our target audience will watch our music video because it is of the RnB genre.

The second question asked for a suitable length for a music video. Most people said that a suitable length was around 3-5 minutes. When producing our music video we now know that we should try our best to keep it in this time frame to please our audience. Our audience may get bored if its too long and if its too short then the video will not be interesting enough.

The third question asked the target audience asked about themes they liked to see in music videos. Two answers were very popular. These answers being Party and Comedy. This will have an impact on our music video as we may have to find a way of incorporating these themes into our music video. If we can not then it may prove crucial to the amount of views we get.

Question four was an open ended question. It asked for the individuals favourite music video. This question will help drastically as we can then study these music videos and pick out aspects that people like about these music videos. We can then take these and interpret them in our own way so we are able to incorporate them into our music video.

We noticed in our research that many videos make use of product placement so this was an aspect that we wanted to use in our music video. Our fifth question was “What is your favourite brand?” The most popular answer was vans. This means that in our music video we may show the vans logo or vans products as the audience will then be able to relate to it as it is their preferred brand.

Our sixth question asked what scenes our audience liked to see in a music video. The answers for this question were quite varied meaning that we could include all the themes that that audience chose from or none and go with our own ideas. Because we fall into the age range of our target audience our ideas will be valid and suitable.

The last question asked if the individual’s favourite artist was a group/band, male or female.  The most popular answer was group/band but our chosen artist was male. However a large number of people still said that their favourite artist was male meaning our chosen artist was still an advantage for us.

-BYRAN FERROL-

Research - Demographic Data: Country

Music sales by Country 2006

These are the music sales by country in 2006. The graph shows that Britain spend the most on music closely followed by Japan and the US. This may be because these countries make up most of the music industry so people in these countries will want to listen to music from their own country. Canada spend the least on music per person maybe because they make up considerably less of the music industry. The different number of sales could also be due to the economic climate of the country at the time and people may be more conservative of how they spend their money. The graph also shows that europe are the biggest buyers of music maybe because they are the continent that make the most music. Knowing this data helps with creating a music video as you know what countries and cultures to represent in the music video.

-BYRAN FERROL-

Research - Demographic Data Podcast

This pod cast shows what we learnt from our demographic data we researched and how we will implement that into our music video.

Research - Interviews about music video

We interviewed various students from our school about their opinions on music videos. Our questions ranged from 'what is your favourite genre' to 'what is your view on music videos that tell a story'. All the information we obtained was beneficial to the group in terms of knowing what we needed to put in our video to attract our target audience.