Planning - What has been learnt by looking at the history of Music Videos?

By looking at the history of music video we have learnt how music videos have evolved since the 1920s. Firstly we have learnt that music videos have become more visually experimental with the use of graphics and special effects. In the early 20th century technology wasn't advanced as it is today so music videos generally followed the same format. As time passed and technology became more advanced artists were able to incorporate new styles into their music videos thus setting apart from other artists around at the same time. This occurred due to the competition between artists and the introduction to MTV as artists wanted their videos to be played. This can be seen with A-ha's Take on Me video which uses a sketch graphic for most of the video. Something that was rarely seen at the time. Because of this A-ha won awards for the video such as Most Experimental music video. This will affect our video because it causes us to think away from the generic conventions of a music video which is the artist lip syncing to their song. We will be forced to think of ideas that will make our video memorable and be something that people rarely see.
Moreover we have also learned that music videos have always been controversial. During the Soundies era we saw the rise of black stars which was controversial at the time because black people were seen as inferior to white people. Also around this time we saw the objectification of women in music videos. Women were showing skin and is something parents wouldn't want their children watching. Artists such has Queen brought forward the idea of challenging sexuality in their video I want to Break Free. During this era homosexuals were still frowned upon in some areas around the world. Towards the end of the 20th century controversial subjects were more towards drugs, violence and sex especially in the hip pop genre.  Being controversial means people want to watch the video so making the artist more known. This may affect our video as we may include controversial subjects such as violence as it makes the video more popular.

-BYRAN FERROL-