Research - 1940s Soundies

The Soundies emerged in the 1940's. This is when videos where used to compliment a music piece instead of pictures. This era also displayed a lot of social changes, especially in America.

It was during this era that the perception of black people in media changed dramatically seeing as there was a huge rise in mainstream black jazz musician this resulted in them being seen as "superstars". There was always racial seperation between blacks and whites in the southern states of America and media contributed to this by giving them a bad image in movies and so on, so for jazz musicians such Louis Jordan who was from Arkansas this was somewhat a revolution where blacks were finally accepted.
From the video it is clear to see that the music video is set out like a short film and the footage is like a performance. So there is still similarities between the "talkies" and the soundies therefore making it apparent that this era was influenced by the 20s/30s productions.

-BYRAN FERROL-