Research - Survey Monkey

A survey was created on Survey Monkey so we were able to get a general idea of what people like to see in music videos. This will help us in the creation of our music video as we will know what people like to see meaning we will be pleasing our target audience. The survey was put onto facebook as this is the perfect place to target our audience. This also means the survey is being distributed to a number of people.

Results

The first question that was asked was the individuals favourite music genre. Luckily enough for us the most popular answer was RnB which is the genre which we chose. This means that a large amount of our target audience will watch our music video because it is of the RnB genre.

The second question asked for a suitable length for a music video. Most people said that a suitable length was around 3-5 minutes. When producing our music video we now know that we should try our best to keep it in this time frame to please our audience. Our audience may get bored if its too long and if its too short then the video will not be interesting enough.

The third question asked the target audience asked about themes they liked to see in music videos. Two answers were very popular. These answers being Party and Comedy. This will have an impact on our music video as we may have to find a way of incorporating these themes into our music video. If we can not then it may prove crucial to the amount of views we get.

Question four was an open ended question. It asked for the individuals favourite music video. This question will help drastically as we can then study these music videos and pick out aspects that people like about these music videos. We can then take these and interpret them in our own way so we are able to incorporate them into our music video.

We noticed in our research that many videos make use of product placement so this was an aspect that we wanted to use in our music video. Our fifth question was “What is your favourite brand?” The most popular answer was vans. This means that in our music video we may show the vans logo or vans products as the audience will then be able to relate to it as it is their preferred brand.

Our sixth question asked what scenes our audience liked to see in a music video. The answers for this question were quite varied meaning that we could include all the themes that that audience chose from or none and go with our own ideas. Because we fall into the age range of our target audience our ideas will be valid and suitable.

The last question asked if the individual’s favourite artist was a group/band, male or female.  The most popular answer was group/band but our chosen artist was male. However a large number of people still said that their favourite artist was male meaning our chosen artist was still an advantage for us.

-BYRAN FERROL-