Music Video Aspects
The main aim of a music video is to keep the viewer watching through the duration of the video,
which ultimately means they have to create an innovative piece of 'art' that would ensure they will be interested. To do this producers have come up with many concepts that would attract the attention of TV viewers.
The only place where music videos are accessible is on TV, this is an advantage seeing as television is a free method of entertainment. Researchers have recorded that approximately 200,000,000+ people watch television in a single day and Psychologists state that it only takes 7-12 seconds for a viewer to make up their mind on whether they are entertained and change channel.
The disadvantages of a music video is that on average songs are only 3-5 minutes long, so in comparison to other film media such as movies there's not enough time for the video to develop story-lines and characters. However, producers have avoided this is by using narratives to tell stories this is best shown in music videos such as "Eminem - Stan"(1) and especially in this era, music videos carry a lot of messages and concepts like in music videos such as "Black Eyed Peas - Where Is The Love"(2).
Although they are relatively short they do tend to cost a lot of money with the average budget of music video being around $500,000. The most expensive music video ever created was "Michael Jackson & Janet Jackson - Scream" which had a budget of $7million.
-MICHAEL IKEJI-
(1)http://youtu.be/aSLZFdqwh7E
(2)http://youtu.be/WpYeekQkAdc
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