The 1990s was the start of the hip pop era. Music became more rebellious and glamourised gangster life. Many artists portrayed gang violence, drugs and sex in their videos during this era.
NWA - Alwayz into Somethin'
This is NWA's Alwayz into Somethin' music video. It conveys the group causing violence and murder. The group are eventually tossed in jail which shows that crime always has a consequence. The video depicts scenes of robbery and the artists carrying firearms. This music video gives an idea about how the themes of music videos are becoming more controversial. Music videos would not show violence and crime as it would have a negative influence on society and may cause a moral panic. As taboos in society become less common music videos followed this and exploited such themes. As well as the visuals of the music video the lyrics are also controversial. This can be clearly seen in the lines "1 2 3, Then I see the nigga. Hop in de Benz and it was Ren on the mothafuckin' trigger" Words such as "Nigga" are being used which can be seen as offensive as well as swears and a reference to firearms "trigger". From the 90s onwards music videos like this have become more and more common mainly in the hip pop genre. However other genres have also experimented with such controversy.
-BYRAN FERROL-
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